Search engine optimization (SEO) is an ever-changing industry, and staying ahead of the curve is essential for businesses looking to succeed online. With 2021 well underway, it’s time to take a closer look at the top SEO trends to watch this year.

Voice Search Optimization

Voice search has been on the rise for several years, and it’s not showing any signs of slowing down. According to Google, 27% of the online global population is using voice search on mobile. In addition, ComScore predicts that by 2020, 50% of all searches will be voice searches.

As a result, businesses are now optimizing their content for voice search queries by using natural language and long-tail keywords. This means that instead of focusing on short, choppy phrases, businesses need to create content that sounds like a conversation between the user and a digital assistant.

To optimize for voice search, businesses should also focus on providing quick, concise answers to common questions related to their products or services. This will help them appear in featured snippets, which are the quick answers that appear at the top of search results.

Featured Snippets

Featured snippets are quickly becoming a hot topic in the SEO world. These are the quick answers that appear at the top of search results, and they are quickly becoming a go-to source for people looking for information online.

Featured Snippets

As a result, businesses are now focusing on optimizing their content to appear in these snippets, as they can drive a significant amount of traffic to their websites. To optimize for featured snippets, businesses should focus on providing quick, concise answers to common questions related to their products or services.

In addition, businesses should ensure that their content is well-organized and easy to read. This means breaking up long paragraphs, using bullet points and headers, and ensuring that the content is scannable.

Mobile-first Indexing

With more people accessing the internet through their mobile devices, Google has started prioritizing mobile-friendly websites in its search results. This means that businesses need to ensure that their websites are optimized for mobile devices if they want to rank well on Google.

Mobile-first Indexing

To optimize for mobile-first indexing, businesses should focus on creating mobile-friendly websites that load quickly and are easy to navigate. This means using responsive design, optimizing images and videos, and minimizing the use of pop-ups and other intrusive elements.

Artificial Intelligence

Artificial intelligence (AI) is becoming increasingly important in the world of SEO. Google is now using AI-powered algorithms to understand user search queries and provide more accurate results.

Artificial Intelligence

As a result, businesses are now using AI-powered tools to improve their SEO strategies and gain a competitive advantage. These tools can help businesses identify new keywords, analyze their competitors, and optimize their content for specific search queries.

Conclusion

In summary, these trends are shaping the future of SEO, and businesses need to keep up with them to stay ahead of the competition. By optimizing for voice search, featured snippets, mobile-first indexing, and artificial intelligence, businesses can improve their online visibility, attract more traffic to their websites, and ultimately increase their revenue.

If you’re looking to improve your SEO strategy in 2021, consider working with a professional SEO marketing agency that can help you stay ahead of the curve and achieve your online marketing goals.